Franklin Hugo Schapiro (Frank) died September 16, 2017 in Fort Collins, Colorado. He
was73. The cause was lung cancer. Frank led a diverse and full life. He received
hisBachelor of Arts degree from the University of Akron in Akron, Ohio in 1966 and
hisMaster of Arts from there in 1967. He received his Ph.D. from Cornell University
inIthaca, New York, in 1970. The focus of his PhD was Human Factors -
perception,computers, and applied statistics. His working career began as an Assistant
Professor atNew York University in New York City. During that time, his research was
conducted withLexington School for the Deaf focusing on language development and
mainstreaming of deafchildren.
Financial difficulties at NYU led to a career change for Frank. He became a
marketingresearcher at the leading advertising agencies Young & Rubicam in New York
City andNeedham Worldwide in Chicago. He moved from Chicago to one of his major clients,
AnheuserBusch in St. Louis, where he was Manager of Marketing Planning and Research. His
majorresponsibilities focused on improving the company's position in light beers
including theintroduction of Budweiser Light.
In 1985 Frank started Demand Factors, Inc., an independent marketing research firm.
Hewas joined in 1987 by his wife Judith Pagel. The business was heavily involved
withorganizations working to strengthen America's manufacturing arm, keeping jobs in
America,and shaping better trade agreements. Frank testified before the ITC and the FTC
onmatters associated with NAFTA. He also served full-time as a Visiting Professor at
St.Louis University's Cook School of Business and later became a "Quant" at the Bank
While in semi-retirement, he worked as an analyst in the Wyoming Health Department
inCheyenne. In 2015, he and Judy published "The Get Real Guide to Retirement", available
Frank is survived by his wife Judy. The two spent many enjoyable hours hiking in